HIPINTO
Soy Hipinto y punto
For three years, we rolled out a content series to create ‘Soy Hipinto y punto’, a hit platform that revived Hipinto’s presence across los Santanderes. Through documentaries exploring local traditions, we highlighted what makes the region tick: its food, family roots, and love for their local team.
Agency: Sancho BBDO
CEO: Andrés Carvajal
CCO: Mauricio Sarmiento
CSO: Juan Camilo Laverde
DGC: Daniel Álvarez / Jhony Victoria
Executive Creative Director: Daniel Ávila / Francisco Villa
Executive Business Director: Luisa Fernanda Márquez
Creative Director: Camilo Torres/Elkin Hernández/ Nicolás Pérez
Head of Business: Nicolás Jaramillo
Head of Strategy: José Gil
Copywriter: Jessica Cruz, Valeria Benítez, Camilo Torres Ángel
Art Director: Camilo Samboni, Jeison Alzate, María Fernanda Álvarez, Jessica Pinilla
Business Operations Manager: Aaron Santiago Ramos, Roberto Aguirre
Head of Content: Paula Gil
Digital Content Specialist: Alexander Arévalo
Preditor: Jeison Alzate
Marketing VP: Lina Ocampo
Brand Manager: Juliana Acevedo, Luisa Polo
Brand Analyst: Mateo Aristizábal, Santiago Vélez
Production House: Macarena
Director: Juan Pablo Piñeros
General Producer: Diego Ossa
Executive Producer: Claudia Tafur
AT +57 310 7671968