ANDINA
The End of the World
We take tiny things so seriously that we think it’s the end of the world. To introduce Andina Light —a lighter beer in its category— we portray everyday problems and invite people to take them lightly.
Agency: Sancho BBDO
CEO: Andrés Carvajal
Creative VP: Mauricio Sarmiento
Strategy VP: Juan Camilo Laverde
General Creative Director: Daniel Calle
Executive Creative Director: Daniel Ávila / Jorge Valencia
Head of Business: Cristian Giraldo / Angie Cárdenas
Head of Strategy: Paula Centeno
Creative Director: Julián Salamanca
Copywriter: Camilo Rodríguez / Santiago Gaona
Art Director: Maria Alejandra Guerrero
Business Operations Manager: Laura Soacha
Planner: Juan MCallister
General Creative Director of Content: Katherine Contreras
Head of Content: Cristhian González
Content Creators: Carolina Naranjo / Brian Pérez
General Manager: Felipe Mejía
VP Marketing: Juan Soler
Marketing Manager: Miguel Andrés Ángel
Brand Manager: Laura Cuervo
Production House: Los Notarios
Director: Alejandro Carreño
Executive Producer: Juan Pablo Bernal
Producer: César Amado
Post producer coordination: Viviana Valencia
Photographer: Francisco Giraldo
AT +57 310 7671968