COCA-COLA
A year to share
2019 was the most polarized year of the decade. We turned this finding into a special edition of Google’s platform Year in Search, a video-based on real searches about divisive topics and an interactive Dashboard where people could see what divided us over the year. A Year To Share became one of the most shareable actions of 2019’s Christmas, reaching a record of views in a single weekend and proving to the world that there’s still hope. This video is the 3rd most watched video in the history of Coca-Cola.
Agency: Ogilvy Colombia
CEO: Mauricio Barriga
Managing Director: Fabio Quiroga
CCO: Juan Pablo Álvarez
Executive Creative Director: Hugo Mario García
Creative Directors: Daniel Ávila / Francisco Villa
Copywriter: Sergio Gil / Daniel Ávila
Art Director: Cristian Cano / Francisco Villa
Regional Account Director: Paola García
Account Supervisor: Ana María Osma
Executive Producer: Gala Vence
Planner: Edwin Rager
Head Creative of Google: Nacho Zuccarino
Marketing VP LCBU: Rafael Prandini
IMC Director LCBU: Alejandro Ferrer
Content Excellence Senior Manager: Alejandro Melcón
Production Company: Landia
Directors: Agustín Carbonere / Vero Von
Audiovisual Executive Producer: Erica Tomas
Executive Producer: Sabrina Moragues
Ojo de Iberoamérica – Bronze – Creative Data – Best Visualization
Ojo de Iberoamérica – Bronze – PR – Digital & Social Action
Ojo de Iberoamérica – Bronze – Content – Digital & Social Platforms
Ojo de Iberoamérica – Bronze – Digital & Social – Online Ad
Ojo de Iberoamérica – Bronze – Digital & Social – Data Usage
Ojo de Iberoamérica – Shortlist – Film – Non-alcoholic drinks
AT +57 310 7671968