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CREATIVE DIRECTION – WRITING – COPY

FATHER OF EMMANUEL AND BELÉN.

I fell into books because I would rather stay with my dad during the weekends than play with my friends. I’m a fan of croissants, a Hoolligan of caramelised milk, a full-time soccer man.

Contact:
+57 310 767 19 68

September 1983

2024: Executive Creative Director, Sancho BBDO
2021: Executive Creative Director, Ogilvy Colombia.
2019: Creative Director, Ogilvy Colombia.
2016: Senior copywriter, Ogilvy Colombia.
2015: Creative Director, TBWA Colombia.
2011: Senior copywriter, TBWA Colombia.
2009: Copywriter, ToroMoraFischer América.
2008: Junior Copy, Silva Publicidad.
2007: Advertising Copywriting, Underground Escuela de Creativos: Buenos Aires, Argentina.
2005: Trainee, Silva Publicidad.
2005: Marketing and Advertising professional, Politecnico Grancolombiano: Bogota, Colombia.

ONE LINE STORIES

MICRO NARRATIVES

A personal project containing ten stories.
Each bookmark, a piece of an editorial project.

Art Director: Alejandro Cussó

WHAT THEY SAY ABOUT ME

“Daniel is a leader able to dot every i without leaving a mark,
close a parenthetical as soon as it opens
and describe full worlds in just a few characters.”

MARCO BARRETO - LiENZO

«Recommending Dani is easy. You just have to choose adjectives such as excellent, committed, responsible, creative (very), restless, curious, seasoned, hardworking, among others, and put them in the same paragraph. In the end you tell them that he is a great guy and that it is really gratifying to work with him. If you have the opportunity someday, take it. You are going to like having him on your team or being on his team (because he is also great at teamwork.)».

VLADIMIR SILVA - CREATIVE DIRECTOR AT TBWA COLOMBIA

«Daniel is an excellent professional. But beyond communications and this world of ideas, he is a nonconformist, who is always in search of innovation and state-of-the-art stuff. He is also an incredible human being».

ALEJANDRO CUSSÓ - CREATIVE DIRECTOR AT DDB COLOMBIA

«Daniel is an amazing creative and team leader. He’s the one who sits down and works shoulder-to-shoulder to improve, lead and create outstanding ad campaigns. Always played a key-role in each successful campaign for our biggest clients. His passion and drive for advertising definitely resonates with the team. I’ve always admired his persistency in this business, where working hard and not giving up to find that one significant idea is the only way forward. Overall, a caring, proactive and easy going person with whom I would definitely work again!»

SHADYA LÓPEZ - ART DIRECTOR AREA 23 FCB

«He fulfills the most important thing: being a great human being. Then you’ll also get a great writer, an excellent creative and a tireless worker».

PAULO ZAMORA - CREATIVE DIRECTOR AT REF SAO PAULO

«Excellent creative and great human being. One of those people to whom you can delegate a global campaign and go to sleep peacefully. He leads by example, has great ideas and also supports and inspires his team. I usually don’t recommend, but this is one of those few exceptions. Work loyalty and blood in his eyes at all times. I recommend this excellent professional»

JOHN RAÚL FORERO - PRESIDENT AT DDB COLOMBIA

«Excellent creative y writer. Great teamwork management and clever initiatives for developing creative projects. An outstanding professional and a brilliant human».

JAIME CUETO - FOUNDER AT SODA 3.

«Daniel and I worked in the same team for two and a half years and I owe him part of employer skills. I learned a lot from him, especially the commitment and dedication in every project. He puts his soul and passion in his work. But the most important thing is the wonderful kind of person and good friend that he is.«.

DANIELA RODRÍGUEZ - COMMSPLANNER AT DRAFTLINE BAVARIA

«I had the great pleasure of working with Dani for more than 2 years for the third bank in Colombia BBVA. Daniel is an innate leader who is noted for his passion for great ideas, good writing, and teamwork. He is a tireless worker, with strength in strategic thinking, and he sincerely believes that creative ideas can come from anywhere, even from account executives. Without a doubt, Dani is the key piece that any team should have (by the way, he is a great human being)».

ANDREA BARRETO - BRAND MANAGER AT TBWA

«Daniel is a director who rolls up his shirt for his team and worries that all its members grow professionally and personally. Like any creative of good ideas, he knows how to identify them very well. And like every first-class copywriter, he plays with words really good.

Today, after more than a year being part of his team, I am sure that he will be one of the most influential directors in my career. His desire to teach and his patience to do so will undoubtedly be things that I will always remember».

SERGIO GIL - COPYWRITER AT CIRCUS MEDIAMONKS

«Daniel is an excellent creative and copywriter. One of the best I had the opportunity to work with until today. As a professional it was great to have him on the team and. On a personal level, I can say that he is one of my friends».

CÉSAR CASTAÑO - EXECUTIVE CREATIVE DIRECTOR AT CIRCUS MEDIAMONKS
In an industry where awards, job titles, salaries, exposure and recognition tend to be the measure for success, there’s people that prove what’s most important, is what is behind the scenes and the great ideas.
I had the joy of working with Daniel at Ogilvy for almost two years, and I can say he’s the one who does his best when nobody is watching. He is a Creative Director dedicated to his team, to teach them, to encourage them, dedicated to work harder to set the example for them.
Passion, discipline and respect for his work and teammates, makes him a key player for every project. As a planner, I can say he was always willing to understand the client’s business, take our suggestions, to discuss them, to make them into bigger ideas together as a team; always making brands, ideas, and ideals matter.
MARÍA ANGÉLICA FIGUEROA – CREATIVE MARKETING MANAGER AT DAFITI

Let me tell you about about determination and talent.

Dani is probably one of the few talents I’ve work with that just doesn’t stop.

Literally.

He doesn’t stop until he gets a better idea.

He doesn’t stop until his team gets the reward they deserve. 

He doesn’t stop until the presentation is flawless. 

He doesn’t stop until the video cut is the best it can be. 

He doesn’t stop when he fails. 

Not even when he wins.

I’ve been working with Dani for a long time, and all I can say is that there’s no much people in this business who are big talent, big souls and big teachers all in one as he is. Dani just loves advertising so much that makes you fall in love again with it when you think you’re done.

Working alongside Dani has been a pleasure and an honor.

Juan Pablo Álvarez - CCO Wild-Fi
PERSONAL BOOKS

I am a writer of short stories, a literary genre that I have studied in depth. I have had the opportunity to publish my own books and to be selected in anthologies dedicated to the genre. It has also given me the possibility of representing the country in international meetings in Bogotá and Mexico D.C. In addition, I have given workshops dedicated to the study of the genre at Universidad del Rosario and the Lerner Bookstore. I write under the pseudonym of Esteban Dublin. 

Contact me