PEPSI
The last dance
We had the challenge of presenting Pepsi’s new logo. However, instead of resorting to the classic new image campaign, we preferred to bid farewell to the previous logo and, incidentally, to the usual things.
Agency: Sancho BBDO
CEO: Andrés Carvajal
CCO: Mauricio Sarmiento
DGC: Daniel Álvarez
SCO: Juan Camilo Laverde
Executive Creative Director: Daniel Ávila / Francisco Villa
Executive Business Director: Luisa Fernanda Márquez
Creative Director: Juan Diego Rivera / Juan David Pérez
Head of Business: Kattalina Espinel
Copywriter: Geraldine Rodríguez
Art Director: Ánderson López / Jessie Pinilla / Juan Diego Mahecha
Lead Motion Designer: Ricardo Danilo Solano
Business Manager Operation: Natalia Montoya
Head of Strategy: Sebastián Quiroga
Strategy Lead: Jose Gil / Paula Centeno
Head of Content: Paula Gil
Digital Content Specialist: Maria Solangie Casas
Marketing Manager: Mauricio Bernal
Brand Manager: Juliana Castellanos
Production Company: Macarena
Director: Julián Torres
Executive Producer: Claudia Tafur / Estefanía Sánchez
AT +57 310 7671968