To launch BBVA’s Payroll Cup, a business tournament, we resorted to a fun insight of many organizations: often people in a company, recall their coworkers by nicknames from an unfortunate event, but never get to know their real names.

Agency: TBWA Colombia
DGC: Jaime Cueto
CD: Vladimir Silva
CW: Daniel Ávila
S: Radio Mix
AC: Antonio Pacheco

El Sol Festival – Short List – Radio – Service Sector & Institutions