CENTELSA BY NEXANS
Self-Sufficient Food Cart
On the Colombian Caribbean coast, fried food is an icon of street food. However, the owners of these businesses operate informally and are forced to steal energy to work. Among other informal businesses, this problem costs the country’s energy companies more than US$400,000 in daily losses. Centelsa, a company whose vision is to electrify the future, wanted to provide a solution.
Agency: Ogilvy Colombia
CCO Global: Liz Taylor / Joe Sciarrotta
CEO: Fabio Quiroga
CGO: Ángela María Durán
VP Creative: Gastón Potasz
VP Planning: Julio César Herazo
Executive Creative Director: Daniel Ávila / Francisco Villa
Copywriter: Daniel Ávila
Art Director: Francisco Villa
Motion Graphics: Julián Quevedo
3D: Amir Torres
Planner: Mauricio Ospina
Account Executive: María José Caicedo
Agency Producer: Gala Vence / Rosario Carvajal
Photographer: Nicolás Fernández
Head of social media: Camila Castro
Field producer: Freddy Rivero
Client: Julien Brin
Production Company: Plan 9
Director: José Mejía
Executive Producer: José Ignacio Morales
Producer: Nicolás Pacheco
Post Producer: Camilo Penagos
Music: Diego Cáceres
Production Company: Mila Films
Director: Daniel Breton
Executive Producer: Juliana Canal
Producer: Jennifer Madrid
Pre Producer: Jessica Loaiza
Post Producer: Camilo Rojas
Ligthing Assistant: Rafael Franco
Cameraman: Kevin Gil
Motion Graphics: Jesús Quiroz
D&AD – Wood Pencil – Direct – Innovation – 2024
D&AD – Shortlist – Impact – Local Solution – 2024
One Show – Merit Award – Design – Design for Good – 2024
One Show – Merit Award – Experiential & Immersive – Physical Products – 2024
One Show – Merit Award – IP & Product Design – Products for Good – 2024
The Andy Awards – Shortlist – Regional Competition – Latam – 2024
LIA – Bronze – Transformative Business Impact – Comercial Transformation – Product Design – 2023
Ojo de Iberoamérica – Gold – Innovation – Product – 2023
Ojo de Iberoamérica – Bronze – Direct – Local Brand – 2023
Ojo de Iberoamérica – Shortlist – Media – Corporate Social Responsibility – 2023
Ojo de Iberoamérica – Shortlist – Brand Experience – Outdoor Experiences & Activations – 2023
Ojo de Iberoamérica – Shortlist – Direct – Corporate Social Responsibility – 2023
Ojo de Iberoamérica – Shortlist – Idea local – Mejor idea Colombia – 2023
Epica Awards – Silver – Public Interest – Environment – 2023
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