SELF PACKING CHEESE

QUÉ RICO

SELF PACKING CHEESE

In Panama, over 380 tons of plastic are wasted every year —50,000 of them from the cheese industry alone. In response to this growing problem, we created Self-Packing Cheese: an innovation that transforms whey, a byproduct of cheese-making, into its own sustainable, edible packaging.

This breakthrough doesn’t just reduce plastic waste —it reimagines what packaging can be. Flexible, moldable, and food-safe, it’s a solution with potential far beyond cheese, ready to be adapted for products like ham, fruit, milk, coffee, and more. A simple idea that could help change the future of packaging forever.

Agency: Ogilvy Colombia
Global Chief Creative Officer: Liz Taylor
Deputy Chief Creative Officer Worldwide: Joe Sciarrotta
Communication & NHW Director CE Nestlé CAM: Kim Wagel
Latam Chief Creative Officer: Keka Morelle
Latam Chief Strategy Officer: Thais Frazao
Latam Chief Communications Officer: Marina Piacentini
Latam Director of Creative Excellence: Adriana Weinberg
CEO: Fabio Quiroga
VP Creative: Gastón Potasz
VP Planning: Julio César Herazo
Communication Manager Nestlé Cam: Ian Serrano
Content Studio Leader: Ehrior Sanabria
Executive Creative Directors: Daniel Ávila / Francisco Villa / Alma Manrique / Amir Torres/ Jhon Meza
Creative Directors: Daniel Puentes / Cristhian Arboleda / Mauricio Obregón / Sergio Acevedo
Art Director: Camilo Samboni
Copywriter: Jessica Cruz
Project Industrial Designer Lead: Ómar Marroquín
Motion graphics: Juan David Acosta / Jesús Quiroz / Laura Castro
Account Director: Marcela Giraldo
Project Manager: Camila Cardozo
RTV Executive Production Director: Gala Vence
Photographer: Nicolás Fernández
Content Senior Specialist Nestlé Cam: Daniela Ponte
Packaging Specialist Sr Nestlé Cam: Maria Sagastume
Sustainability Manager Nestlé Cam: Claudia Alvarado
Public Affair Specialist Nestlé Cam: Sara Pérez
Creative Excellence: Pablo Lega
Production Company: Mila Films
Director: Juan Pablo Zuluaga
Executive Producer: Juliana Canal
DP: Germán Rodríguez L