GATORADE
Lucho and the Luchos
Gatorade has always focused its efforts on top athletes. However, it needed to show that its hydration products are also suitable for amateurs. We used Lucho Díaz, a star of the Colombian national team, to demonstrate that those who play in their neighborhoods, on the streets, and in fields can recover just like a star.
Agency: Sancho BBDO
CEO: Andrés Carvajal
CCO: Mauricio Sarmiento
DGC: Daniel Álvarez
SCO: Juan Camilo Laverde
Executive Creative Director: Daniel Ávila / Francisco Villa
Executive Business Director: Luisa Fernanda Márquez
Creative Director: Juan Diego Rivera / Juan David Pérez
Head of Business: Kattalina Espinel
Copywriter: Alejandro Muñoz
Art Director: Juan David Casteblanco
Lead Motion Designer: Ricardo Danilo Solano
Business Manager Operation: Débora Arango
Head of Strategy: Sebastián Quiroga
Strategy Lead: Jose Gil
Head of Content: Paula Gil
Digital Content Specialist: Ana Ospina
Marketing Manager: Johana Bermúdez
Brand Manager: Daniela Serrano
Sport Marketing: Liliana Orozco
Production Company: Flare BBDO
Director: Teto / Juan Gómez
Executive Producer: Luisa Pinzón
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