COLOMBIANA
La Lorenzoneta
At a time when confidence in the National Team was at an all-time low, Colombiana took on the challenge of reigniting the nation’s belief. With coach Néstor Lorenzo as star, the brand launched La Lorenzoneta—a bus that became both a symbol of hope and a nationwide media phenomenon
Agency: Sancho BBDO
CEO: Andrés Carvajal
DGC: Daniel Álvarez / Jhony Victoria / Daniel Calle / Katherine Contreras
SCO: Juan Camilo Laverde
Executive Creative Director: Daniel Ávila / Francisco Villa
Executive Business Director: Luisa Fernanda Márquez
Creative Director: Camilo Torres / Elkin ‘Tortu’ Hernández / Nicolás Pérez
Head of Business: Nicolás Jaramillo
Copywriter: Alexandra González / Sergio Chona / Camilo Torres / Daniel Ávila
Art Director: Camilo Abril / Cristian Quevedo / Elkin ‘Tortu’ Hernández / Francisco Villa
Business Manager Operation: Roberto Aguirre
Head of Strategy: Sebastián Quiroga
Strategy Lead: Jose Gil
Head of Content: Paula Gil
Digital Content Specialist: Laura Mejía
Marketing Manager: Mauricio Pinto
Brand Manager: Juliana Acevedo / Laura Saldarriaga
Brand Analyst: Mateo Aristizábal
Production Company: Flare BBDO / Primo
Director: Marcelo Szechtman / Santi Elías
Executive Producer: Luisa Pinzón / María Fernanda Quintero / Marcela Zabaleta
AT +57 310 7671968