INTERNATIONAL OLYMPIC COMMITTEE – THE COCA-COLA COMPANY
I belong here
We developed the global campaign for The International Olympic Committee and The Coca-Cola Company for Tokyo 2020. Our concept, I belong here, is a long-term statement about the Olympic Games. No matter who you are, where you come from, or who you love, The Olympics welcome you even if you aren’t a sports player. We developed activations for the games, for activists, for a new generation of athletes, and even for gamers.
Agency: Ogilvy UK / Mexico / Colombia
CCO: Jessica Apellániz / Juan Pablo Álvarez / Angus George / Johnny Waters
UK Team: Naomi Nicholl / Lily James
Mexico Team: Rodrigo del Oso / José Mario Muñoz / Carlos Meza / Felipe Gutiérrez
Colombia Team: Daniel Ávila / Francisco Villa
AC: Tim MacLehouse
PM: Christian Portugal
PD: Andy Feasey
MP: Jackson Russ
ST: Matthew Straker-Taylor / Benedita Leitao
IM: James Baldwin
DSP: Sara-Jane Lowes
DP: Rosa Arizmendi
P: Landia
D: Elena Parasco / Robert Llauro / Kevin Rosales
Data & Marketing Association – Silver – Best Use of Social Media – I Belong Here Campaign
Ojo de Iberoamérica – Bronze – Best Script – My generation belongs here
Ciclople Cine Latino – Finalist – Editing – My Generation Belongs Here
Ciclople Cine Latino – Finalist – Music – My Generation Belongs Here
El Dorado – Bronze – Film – Best use of music – My Generation Belongs Here
El Dorado – Short List – Film – Best scriptwriting – My Generation Belongs Here
El Dorado – Short List – Sport – Movies – My Generation Belongs Here
AT +57 310 7671968