GUARANÁ
Shed Skin
We created a movement to fight women’s hypersexualization in the gaming industry. A project led by women to stablish a new conversation about female participation with the support of creatives, gamers, designers, producers and directors.
Agency: Ogilvy Colombia / Perú
CCO Global: Liz Taylor
CCO Latam: Jessica Apellániz
CCO Andean: Juan Pablo Álvarez
CCO Perú: Yasu Arakaki
CEO: Julián Torres
COO: Nicolás Llano
Executive Creative Director: Daniel Ávila
Creative Director: Philip Cáneva / Carlos Cárdenas
Copywriter: Philyp Cáneva / Alejandro Escobar / Camilo Sepúlveda
Art Director: Cárlos Cárdenas / José Prieto / Carolina Sánchez / David García / Lucía Angarita / Gustavo Lau / Sergio Acevedo
Head of Planning: David Rosazza
Account Executive: Grecia Chávez
Agency Producer: Gustavo Vía y Rada
Production Company: Canica Films
Director: Michelle Cassis
Executive Producer: María Teresa Benvenuto
Producers: Josselyn Navarro / Camila Núñez
Audio & Music: Barba Roja
Post Production: Héctor Mezarina
AT +57 310 7671968