FESTIVAL DE TEATRO DE MANIZALES
Fuck you, algorithm!
In this campaign, we say fuck you to censorship and manipulation on social media, inviting peopleto a space that frees them from all that filth: the theater. And to make sure we didn’t screw it up, each poster was made entirely by hand: no Photoshop, and each radio reference featured real actors, despite the availability of artificial intelligence voices.
Agency: Sancho BBDO
CEO: Andrés Carvajal
CCO: Mauricio Sarmiento
DGC: Daniel Álvarez
Executive Creative Director: Daniel Ávila / Francisco Villa
Executive Business Director: Luisa Fernanda Márquez
Creative Director: Juan Manuel Montes / Juan Camilo Huertas
Head of Business: Juan David Cortés
Copywriter: Steven León / Mauricio García
Art Director: Sandra Milena Carrillo / Katalina Borráez
Ilustrator: Saín Alejandro Castro
Motion Designer: Jonathan Molina
Business Manager Operation: Camila Rodríguez
Marketing Manager: Octavio Arizmendi
Director: P8
Production Company: Machina
Executive Producer: Camilo Lucena
Actor: Saín Castro / Lina Castaño
AT +57 310 7671968