CARULLA
The Fresh System
Every year 931 million tons of food are wasted. At last, we discovered the root cause. Ethylene emissions produced by fruits and veggies. We created a formula to organize them at home to fight against food waste.
Agency: Ogilvy Colombia
CEO: Mauricio Barriga
CCO Global: Liz Taylor
CCO Latam: Jessica Apellániz
CCO Andean: Juan Pablo Álvarez
Executive Creative Director: Julio Herazo / Daniel Ávila
Creative Director: Javier Soler / Inés de Ninnis / Julián Barrera
Copywriter: Camilo Torres / Laura Franco
Art Director: Juan Alba / Santiago Barreto
Motion: Giovanni García / Dilson Tilaguy
Account Director: Marcela Giraldo / Giovanni Rosiasco
Account Executive: Felipe Madero
Agency Producer: Gala Vence / Sebastián Pita
Production Company: Akira Cine
Director: Juan Rueda
Director 2nd unit: Kathy Gómez
Executive Producer: Marcela Zabaleta / Diana Rebeló
Photography: Nano Moreno / Andrés Guzmán
Art: Rebeca Piñeres
Music: Diego Cáceres
Post Production Company: Hogarth
Editor: Daniel Jaramillo
WARC – Creative 100 – 82nd most awarded campaign – 2024
Clio Awards – Gold – Creative Commerce – Sustainable Commerce – 2023
Clio Awards – Silver – Creative Business Transformation – Operations – 2023
Clio Awards – Bronze – Creative Business Transformation – Experience – 2023
Clio Awards – Shortlist – Design – Sustainability
One Show – Gold – Direct Marketing – Experiential / Customer Experience – 2023
One Show – Gold – Direct Marketing – Innovation in Direct Marketing – 2023
One Show – Merit – Experiential & Inmersive – Customer Experience – 2023
LIA – Bronze – Transformative Business Impact – Commercial Transformation – Sustainability – 2023
Ojo de Iberoamérica – Shortlist – Brand Experience – POS Experience & Activations – 2023
Cannes Lions – Shortlist – Direct – Culture & Context – Market Disruption – 2022
El Dorado – Gold – Direct – Actions in situ – 2022
El Dorado – Gold – Sustainable Development – Responsible Consumption and Production – 2022
El Dorado – Gold – Brand Experience & Activation – Corporate Social Responsibility – 2022
El Dorado – Silver – Creative Business Transformation –Brand Purpose – 2022
El Dorado – Bronze – Creative Business Transformation – Operational Transformation – 2022
Ojo de Iberoamérica – Silver – Direct – Loyalty & Brand Building – 2022
Ojo de Iberoamérica – Bronze – Design – Brand Experience Design – 2022
Ojo de Iberoamérica – Bronze – Sustainable – Environment & Sustainability – 2022
Ojo de Iberoamérica – Bronze – Brand Experience – RSE Activation – 2022
Ojo de Iberoamérica – 3rd best Idea Colombia – 2022
Ojo de Iberoamérica – Shortliist – Brand Experience – POP Experience – 2022
Ojo de Iberoamérica – Shortlist – Innovation – Experience & Brand Strategy – 2022
AT +57 310 7671968