In the midst of the auto-gadget war, Nissan launched the Arrow View Monitor. But we needed to present it in a different way to all the competitors, who always focused on the fact that with an Arrow View Monitor nobody misses a detail. Our focus was to demonstrate, through everyday situations, that the danger is all around.

Agency: TBWA Colombia
DGC: Jaime Cueto
CW: Daniel Ávila
AD: Felipe Cubillos / Alejandro Cussó
PH: David Nicolás
P: Whisky Films
PP: Latina Studio
AC: Antonio Pacheco